TikTok Shop PC MVP
Integrated TikTok Shop into the PC website to enhance off-site traffic efficiency.
This project integrated TikTok Shop into the PC website with the goal of improving off-site traffic efficiency. Centered on SEO-driven growth, the initiative aimed to broaden traffic acquisition channels and create new scenarios for external traffic.
Note: PC and a US node required
MY ROLE
As a member of the Shoptab team, I was responsible for defining the website framework and overall adaptation rules, and also included homepage-related page design.
IMPACT
Delivered a redesigned homepage experience that drove a 77.49% increase in page views and a 27.7% rise in traffic share from PC
PROJECT CONTEXT
This project focused on SEO-driven growth. The goal was to expand traffic acquisition channels and create new scenarios for external traffic.
